Monday, 28 March 2016

Branded Male

Branded Male
By:"Mark Tungate"
Published on 2008 by Kogan Page Publishers

Branded Male discusses the evolution of the male consumer and the efforts of marketers to tap into the underdeveloped male market. Using a typical modern male's weekday as a template, the book considers all the opportunities for marketing to him and the best ways to exploit these opportunities. Through this template, Branded Male examines male-centered branding in areas as diverse as cars, restaurants, technology, fashion & grooming, bars, gyms and books. Tungate also traces the evolution of the male consumer over the course of the past years, providing insight into how marketing experts have successfully targeted men.

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This Book was ranked 13 by Google Books for keyword Men Grooming.

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